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WMS/NZIBR research seminar: 'Product market competition, platform business model, and firm performance'

Date Thursday 10 September 2020
Time 12pm - 1pm
Where MSB.4.02, Waikato Management School, Hillcrest Road, Hamilton
Presenter Dr Shivendu Pratap Singh
Contact Amanda Wilson
Contact email amanda.wilson@waikato.ac.nz
Admission Cost Free

Digital Business lecturer Dr Shivendu Pratap Singh (Waikato Management School) will give a research seminar on Thursday, 10 September on the topic, 'Product Market Competition, Platform Business Model and, Firm Performance'.

The seminar will be held in room MSB.4.02, from 12 noon to 1pm. All staff and postgraduate students are welcome.

Dr Pratap Singh has expertise in data analytics, project management, open innovation, information, and communication technology for development (ICT4D).

His research focuses on the implications of digital innovation instruments like artificial intelligence, open innovation, and platform business model on a firm's value generation and value capture.

Dr Pratap Singh's talk will focus on the impact of product market volatility on firms' performance, and explore the platform business model as a strategic business choice to avoid/mitigate such effects.

In particular, he will discuss how firms adopting the platform business model, as part of their business strategy, not only perform better overall, but also mitigrate the adverse effects of product volatility better.