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WMS/NZIBR research seminar: Beyond surveys and interviews: Using think-aloud protocols for research

Date Thursday 8 October 2020
Time 12pm - 1pm
Where MSB 4.02, Waikato Management School
Presenter Dr Antoine Gilbert-Saad
Contact Amanda Wilson
Contact email amanda.wilson@waikato.ac.nz
Admission Cost Free

Think-aloud protocols provide a validated approach to elicit verbal reports that capture a participant’s thoughts, actions, and feelings. They have been used for decades in Management research and beyond.

In this seminar, Dr Antoine Gilbert-Saad will introduce the method and its development, present potential applications, and familiarise participants with the steps involved in the process.