WMS/NZIBR research seminar: Beyond surveys and interviews: Using think-aloud protocols for research
|Date||Thursday 8 October 2020|
|Time||12pm - 1pm|
|Where||MSB 4.02, Waikato Management School|
|Presenter||Dr Antoine Gilbert-Saad|
Think-aloud protocols provide a validated approach to elicit verbal reports that capture a participant’s thoughts, actions, and feelings. They have been used for decades in Management research and beyond.
In this seminar, Dr Antoine Gilbert-Saad will introduce the method and its development, present potential applications, and familiarise participants with the steps involved in the process.