Breadcrumbs

CANCELLED: WMS research seminar: 'Wicked problems in tourism communication: Challenges and opportunities for the tourism industry in Spain'

Date Wednesday 18 March 2020
Time 1pm - 2pm
Where MSB.1.20, Level One, Waikato Management School, University of Waikato, Hamilton
Presenter Professor Rosa Torres Valdés and Covadonga Ordóñez García (University of Alcante, Spain)
Admission Cost Free

This event has been cancelled until further notice. We apologise for any inconvenience caused.

Visiting academics Professor Rosa Torres Valdés and Covadonga Ordóñez García from the University of Alcante, Spain, will give a one-hour presentation on Wednesday, 18 March on the topic ‘Wicked problems in tourism communication: Challenges and opportunities for the tourism industry in Spain.”

This research seminar is hosted by Waikato Management School and is open to all staff and students, no RSVP is required.

Tourists are a significant contributor to Spain’s economy. In fact, Spain ranks first out of 140 countries in the 2019 Travel and Tourism Competitiveness Index published by the World Economic Forum.

  • How does a country with a population of 47 million handle more than 83 million international visitors every year?
  • How can Spaniards deal with the overwhelming numbers of foreign visitors? Is the infrastructure coping?
  • What does tourism mean to Spain’s high standard of living and lifestyle?
  • How do Spanish tourism companies and Spain’s government communicate about such challenging wicked problems?

Professor Rosa Torres Valdés has a PhD in advertising and public relations, and a master’s degree in biotechnology and biomedicine. Dr Torres Valdés managed a public relations firm in Alicante and taught in several South American countries.

Covadonga Ordóñez García is a lecturer of tourism, labour economics, and international economy. She is currently completing her PhD thesis on ‘Migrant employees’ salary discrimination in the hotel sector’.