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WMS research seminar: Awareness-Motivation-Capability Framework and the Identification of Rivals

Date Thursday 4 April 2019
Time 10am - 11am
Where MSB.4.02, Waikato Management School, Hillcrest Road, Hamilton
Presenter Professor Gideon Markman (Colorado State University, United States)
Admission Cost Free

Visiting academic Professor Gideon Markman (Colorado State University,  United States) will give a research talk on Thursday, 4 April on the topic of 'Awareness-Motivation-Capability Framework and the Identification of Rivals'.

This seminar is open to all staff and students, and starts at 10am.

Professor Markman is an expert in competitive strategy, entrepreneurship, innovation, market entry and sustainability. He is a recipient of this year's Waikato Management School Distinguished Visitors Fund. 

The Awareness-Motivation-Capability (AMC) framework instructs firms to be aware of its rivals today, yet it offers limited guidance on how to profile those who stand to become a firm's rivals of tomorrow.

Challenging several assumptions, Professor Markman will show that an 'arena view' assists in predicting cross-industry competition. To better foresee competition, he argues that scholars need to apply firm, dyadic and network levels of analysis, so that we can see rivals before they strike.

With around 8,000 Google Scholar citations to his name, Professor Markman's work has been featured in prestigious publications such as Bloomberg (Business Week)Nature, and Inc. Magazine.

He has consulted for large enterprises such as Deutsche Telekom, Bosch Siemens and Mary Kay Cosmetics, as well as private and family firms, startups, social ventures and non-profit organizations.

Professor Markman is the founder of the Sustainability, Ethics, and Entrepreneurship Conference—the largest scholarly venue in its category. He is associate editor of the Academy of Management Perspectives, and an editorial board member with the Journal of Management, the Journal of Management Studies and Strategic Entrepreneurship Journal.