Breadcrumbs

Spanish Business Talk: Tourism Companies: Organization Models and Communication Strategies.

Date Tuesday 17 March 2020
Time 11am - 1pm
Where MSB.1.21 (University of Waikato)
Presenter Professor Rosa Torres Valdés and Covadonga Ordóñez García
Admission Cost Free

PLEASE BE ADVISED THAT THIS EVENT HAS BEEN POSTPONED UNTIL FURTHER NOTICE.

SPANISH -SCHOOL OF ARTS

Invites you to attend a presentation by

Professor Dr. Rosa Valdés and Mrs Covadonga Ordóñez García

Spain ranks first among 140 countries in the biannual Travel and Tourism Competitiveness Index published by the World Economic Forum in 2019 and tourists are a significant contributor to Spain’s economy.  Spain is a population of 47 million that hosts over 83 million international visitors every year. Spaniards from diverse cultural and national identities coming from 17 different autonomous communities such as Andalusia, the Basque Country, Catalonia, Galicia and Valencia deal with an overwhelming number of foreign visitors.  Considering these challenges, what are Spanish tourism companies’ strategies and organizational models? What are their organizational models for intercultural organizational communication with the client?

Using case studies of Tourism Spanish companies, we will analyze the modes of organization and their current trends, such as sustainability, social responsibility, etc. A review of the intercultural communication strategies used for this purpose in this type of companies will be made.

Professor Rosa Torres Valdés Universty of Alcante, Spain PhD in Advertising and Public Relations. Master in Biotechnology and Biomedicine. Postgraduate studies in Social Responsibility (UNDP). Dr Torres Valdés has been Director of the Cabinet of Initiatives for Employment (1995-2012). She managed a public relations firm in Alicante and taught in several South American countries.

Mrs Covadonga Ordóñez García Universty of Alcante, Spain Lecturer in the Department of Applied Economics on tourism (markets structure), labor economics, and international economy. Completing a PhD thesis on “Migrant employees’ salary discrimination in the hotel sector”. Head of Administration at the Language Center of the University of Alicante.