Public lecture: The role of Hamilton & Waikato Tourism in promoting regional tourism

Jason Dawson
Date Wednesday 11 April 2018
Time 1pm - 2pm
Where MSB.1.01, Level 1 , Waikato Management School, Hillcrest Road, Hamilton
Presenter Jason Dawson, CEO of Hamilton & Waikato Tourism
Admission Cost Free

Jason Dawson, CEO of Hamilton & Waikato Tourism, will give a public talk on future developments in the region’s tourism sector at Waikato Management School on Wednesday, 11 April.

Jason is a seasoned management practitioner with over 20 years’ experience in brand, engagement, marketing, communications, social media and customer service. By day, he promotes all things Waikato from glow worms to hobbits, and by night he can be found tweeting and instagramming his latest foodie find!

Jason’s talk will focus on the role of the Waikato’s regional tourism organisation and its plans for promoting our local tourism industry. Tourists spend nearly $1.5 billion a year in this region, of which $346 million comes from overseas visitors.

Hamilton & Waikato Tourism is currently working on rebranding the Waikato region based on concepts of journeying, the river and kingitanga, while ensuring that local tourism icons such as Hobbiton, Waitomo Caves and the Hamilton International Gardens continue to bring income and employment to the region.

The organisation also supports the UNWTO International Network of Sustainable Tourism (INSTO) research programme, which is monitoring the social, economic and environmental impacts of tourism activities in the Waikato region from 2017 to 2022. The first area being monitored is Raglan, whose population swells to three times the town’s usual size in summer.

This significant research programme is being led by Professor Chris Ryan and Associate Professor Asad Mohsin, academics of tourism and hospitality management at Waikato Management School.

Jason graduated with a Master of Business Administration (MBA) with Distinction from the University of Waikato’s Management School in December 2017.

He also has extensive experience working in local government and education, as well as the investment banking, technology, agriculture and tourism sectors.

The talk will be held in room MSB.1.01, starting at 1pm. Everyone is welcome, no RSVP required.