NZIBR workshop on 'Theory Construction' facilitated by Professor of Marketing Ajay K. Kohli

Date Thursday 5 September 2019
Time 9am - 4:30pm
Where MSB.4.02, Waikato Management School, Hillcrest Road, Hamilton
Presenter Professor of Marketing Ajay K. Kohli (Georgia Institute of Technology, USA)
Contact Amanda Wilson
Contact email
Admission Cost Free

The New Zealand Institute for Business Research - Enterprise Innovation Unit is pleased to invite you to attend a 'Theory Construction Workshop' facilitated by Professor Ajay K. Kohli, Regents’ Professor and Gary T. and Elizabeth R. Jones Endowed Chair at Scheller College of Business, Georgia Institute of Technology (USA).

Participants will engage in the theory construction process to gain deeper insights into the nature of theory construction, the difficulties involved, and ways of addressing the difficulties successfully.

This workshop comprises of two parts. Part 1 is an interactive lecture-discussion and Part 2 involves reviewing participants theoretical propositions and arguments, and collectively working to improve a select set.

The goal is to learn by doing.

RSVP to on or before Friday, 30 August 2019.

Please indicate any dietary requirements we should be aware of in your RSVP.