NZIBR seminar: Finding your organisational purpose

Date Tuesday 10 March 2020
Time 11am - 12pm
Where MSB.1.02, Level One, Waikato Management School, Hillcrest Road, Hamilton
Presenter Professor Gideon Markman (Colorado State University, United States)
Contact Amanda Wilson
Contact email
Admission Cost Free

Visiting academic Professor Gideon Markman (Colorado State University), an expert in competitive strategy, entrepreneurship and innovation, will present a research seminar on Tuesday, 10 March on the topic of 'Finding your organisational purpose'. The seminar starts at 11am.

Given that most people spend a third of their entire life in the workplace; organisations that align what they do with a higher purpose stand to harness greater and more sustained engagement from their customers, employees and other stakeholders.

This is why purpose - a higher reason for which something is done or created - is a topic of significant importance, and why purposeful organisations outperform less purposeful ones. Sadly, despite significant research in this area, there is still a lack of clarity on the conditions or drivers that afford a strong sense of organisational purpose.

Professor Markman's research has revealed four key drivers of organisational purpose: 1) Improving quality of life; 2) Righting wrongs; 3) Preserving the good and/or preventing the bad; and 4) Pursuing transcendent causes.

In this seminar, he will elaborate on each of the four key drivers, provide illustrative examples, and discuss modalities that explain how organisations create, sustain and enhance a strong sense of purpose.

This event is hosted by Waikato Management School and the New Zealand Institute for Business Research. It is open to all staff and students who are interested in coming along. No RSVP is required.