Breadcrumbs

Marketing Trade Show: B Semester 2019

Date Friday 11 October 2019
Time 5pm - 7pm
Where MSB Level One foyer and the PWC lecture theatre, Waikato Management School, Hillcrest Road, Hamilton
Contact Lori Jervis
Contact email lori.jervis@waikato.ac.nz
Website www.management.ac.nz/tradeshow
Admission Cost Free

Please join us for the next Marketing Trade Show, taking place on Friday, 11 October, from 5pm – 7pm.

Our first-year marketing students (MRKTG101 Fundamentals of Successful Marketing) have been asked to come up with innovative ideas for solving a real-world problem – worsening traffic congestion in Tauranga.

They are acting as ‘consultants’ for Priority One, an economic development organisation, to find ways of reducing traffic on the streets of Tauranga by the equivalent of 5,000 ‘car days’.

Each student team has a hypothetical budget of $100,000 to achieve this ambitious goal, using a variety of marketing tools such as research, advertising, media publicity and technology.

If you're interested in studying marketing in Hamilton or Tauranga next year, this is a great opportunity to check out what our students do in first year, or simply to be inspired by their ideas.

All students, parents, staff and members of the public are welcome to come along.

For more info about this event please visit www.management.ac.nz/tradeshow